Clean and modern interface
The main factor we considered was user exeperience. Users wanted to see a modern company and part of the process was the animations and transitions to help communicate that.
Typography and Color
We managed carefully the color palette, to don't use more of the 2 colors in order to create a sense of standard and profesionalism, incluiding the hierarchy of the text blocks across the full website. Over 20 pages of content, following the same patterns and standards to reflect the consistency needed.
Modern Brand Identity
The new brand identity was exploded to connect with certain elements one piece with another. We managed clear photography and mostrly squared texts, which were crucial to give the brand a sense of "tech savvy" business. We also designed a brand mascot "Randy" to help them make an emotional connection in special events and some specific marketing needs.
The Business cards, brochures, letterheads, folders, product tags, including the outdoors and internal office was redesigned to align the new visual system.